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Commission said that more than 231,000 college students graduated from universities in
Beijing last year, but 37.5 percent of employed graduates chose to work outside the capital.
A female college student surnamed Zhang said that she chose to w
ork in Wuhan, Hubei province, after graduating from Tsinghua University in June, 2018.
“The biggest reason driving me away from Beijing was the living cost,” she said. “Tho
ugh I can earn 8,000 ($1,160) or even 10,000 yuan a month in Beijing, the rent may cost me 3,000 yuan or more ea
ch month, let alone other expenses such as meals, transportation and getting together with friends.”
In contrast, some so-called new first-tier cities like Chengdu, Sichua
n province; Hangzhou, Zhejiang province; and Wuhan have sprung up as new at
tractions to college graduates for their cheaper living costs and preferential policies to newcomers.
she buys cosmetics, handbags and clothing from top brands through cross-border e-commer
ce platforms every month. Sometimes, she drives for one to two hours to neighboring bigger cities, such a
s Wuxi in Jiangsu, and Shanghai for shopping. She also plans two or three overseas trips every year.
“I don’t have any housing or car loans, and don’t have to worry about daily costs, as I live with my parents. I usually spend all my sa
lary on daily consumption and entertainment, which is quite common for people such as myself,” she said.
Jason Yu, managing director of Kantar Worldpanel, said small-to
wn youths look to the internet for the latest information, products and lifest
yles. The gap between young people in lower-tier cities and those in metropolises has narrowed greatly.
“Small-town youths now have broader horizons, are well informed, and some have even started to lead ‘avant-garde’ lifestyles,” he said.